Can a Boca Raton Seo Expert rank your site instantly?

We can! You see we do what 99% of seo agencies get wrong. On Page optimization is critical to ranking your website and often time will rank your website without any links. But only the craftiest of Boca Raton Seo Consultants can do that.

Does yours? If not hire us! Want more proof? Read this article written on the Moz Blog

The Google Ranking Factor You Can Influence in an Afternoon [Case Study]

What does Google consider “quality content"? And how do you capitalize on a seemingly subjective characteristic to improve your standing in search?

We’ve been trying to figure this out since the Hummingbird algorithm was dropped in our laps in 2013, prioritizing “context” over “keyword usage/frequency.” This meant that Google’s algorithm intended to understand the meaning behind the words on the page, rather than the page’s keywords and metadata alone.

This new sea change meant the algorithm was going to read in between the lines in order to deliver content that matched the true intent of someone searching for a keyword.

Write longer content? Not so fast!

Watching us SEOs respond to Google updates is hilarious. We’re like a floor full of day traders getting news on the latest cryptocurrency.

One of the most prominent theories that made the rounds was that longer content was the key to organic ranking. I’m sure you’ve read plenty of articles on this. We at Brafton, a content marketing agency, latched onto that one for a while as well. We even experienced some mixed success.

However, what we didn’t realize was that when we experienced success, it was because we accidentally stumbled on the true ranking factor.

Longer content alone was not the intent behind Hummingbird.

Content depth

Let’s take a hypothetical scenario.

If you were to search the keyword “search optimization techniques,” you would see a SERP that looks similar to the following:

Nothing too surprising about these results.

However, if you were to go through each of these 10 results and take note of the major topics they discussed, theoretically you would have a list of all the topics being discussed by all of the top ranking sites.

Example:

Position 1 topics discussed: A, C, D, E, F

Position 2 topics discussed: A, B, F

Position 3 topics discussed: C, D, F

Position 4 topics discussed: A, E, F

Once you finished this exercise, you would have a comprehensive list of every topic discussed (A–F), and you would start to see patterns of priority emerge.

In the example above, note “topic F” is discussed in all four pieces of content. One would consider this a cornerstone topic that should be prioritized.

If you were then to write a piece of content that covered each of the topics discussed by every competitor on page one, and emphasized the cornerstone topics appropriately, in theory, you would have the most comprehensive piece of content on that particular topic.

By producing the most comprehensive piece of content available, you would have the highest quality result that will best satisfy the searcher’s intent. More than that, you would have essentially created the ultimate resource center for everything a person would want to know about that topic.

How to identify topics to discuss in a piece of content

At this point, we’re only theoretical. The theory makes logical sense, but does it actually work? And how do we go about scientifically gathering information on topics to discuss in a piece of content?

Finding topics to cover:

  • Manually: As discussed previously, you can do it manually. This process is tedious and labor-intensive, but it can be done on a small scale.
  • Using SEMrush: SEMrush features an SEO content template that will provide guidance on topic selection for a given keyword.
  • Using MarketMuse: MarketMuse was originally built for the very purpose of content depth, with an algorithm that mimics Hummingbird. MM takes a largely unscientific process and makes it scientific. For the purpose of this case study, we used MarketMuse.

The process

 

 

Watch the process in action

1. Identify content worth optimizing

We went through a massive list of keywords our blog ranked for. We filtered that list down to keywords that were not ranking number one in SERPs but had strong intent. You can also do this with core landing pages.

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Here’s an example: We were ranking in the third position for the keyword “financial content marketing.” While this is a low-volume keyword, we were enthusiastic to own it due to the high commercial intent it comes with.

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2. Evaluate your existing piece

Take a subjective look at your piece of content that is ranking for the keyword. Does it SEEM like a comprehensive piece? Could it benefit from updated examples? Could it benefit from better/updated inline embedded media? With a cursory look at our existing content, it was clear that the examples we used were old, as was the branding.

As you can see this article first appeared on February 20 By: Jeff Baker.

The example in this article shows how the proper Boca Raton Seo Expert can facilitate the growth of your website. If you would rather have someone do it for you then call us today!

How will the changing Seo landscape affect your business in Boca Raton?

 

2018 is here and Seo in Boca Raton has changed. If you have been following your rankings you would have noticed that google strated making changes in December. The first one was a tease that happened around 17th. The next one happened on Christmas. Thanks for that present Google.

Here is what is happening. Google has been changing because people are changing their search habits especially with the rise Voice Search, people using the Google Maps section and people spending more time on social media. They have a big fight on their hand.

Here is an article from Search Engine Land's Blog. 

SEO trends and Google changes to expect in 2018

Columnist Pratik Dholakiya explores current search trends and speculates on where the industry might be headed in 2018.

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We’re already over a week into 2018, and the start of a new year is a great time to check in and see where we stand as an industry — and how things might change this year.

Prepare for fake news algorithm updates

Back in 2010, Google was getting beaten up in the media for the increasing amount of “content farm” clutter in the search results. That negative press was so overwhelming that Google felt it had no choice but to respond:

[We] hear the feedback from the web loud and clear: people are asking for even stronger action on content farms and sites that consist primarily of spammy or low-quality content.

Soon after that, in February 2011, the Google Panda update was released, which specifically targeted spammy and low-quality content.

Why do I bring this up today? Because the media has been hammering Google for promoting fake news for the past year and a half — a problem so extensive that search industry expert Danny Sullivan has referred to it as “Google’s biggest-ever search quality crisis.”

Needless to say, these accusations are hurting Google’s image in ways that cut far deeper than content farms. While the problem of rooting out false information is a difficult one, it is one that Google has a great deal of motivation to solve.

Google has already taken action to combat the issue in response to the negative press, including banning publishers who were promoting fake news ads, testing new ways for users to report offensive autocomplete suggestions, adjusting their algorithm to devalue “non-authoritative information” (such as Holocaust denial sites), and adding “fact check” tags to search results.

Of course, the issue of trustworthy search results has been on Google’s radar for years. In 2015, researchers from Google released a paper on Knowledge-Based Trust (KBT), a way of evaluating the quality of web pages based on their factual accuracy rather than the number of inbound links. If implemented, the Knowledge-Based Trust system would ultimately demote sites that repeatedly publish fake news (although there is a potential for it to go wrong if the incorrect facts become widely circulated).

Whether the Knowledge-Based Trust method is enough to combat fake news — or if some version of it has already been implemented without success — is difficult to say. But, it’s clear that Google is interested in making truthfulness a ranking factor, and they’ve never had a stronger motivation to do so than now.

Voice search and featured snippets will grow hand-in-hand

One in five mobile search queries currently comes from voice search — a number that is likely to rise as Google Assistant-enabled devices such as Google Home continue to grow in popularity. And as voice search grows, we can expect to see an increase in featured snippets, from which Google often sources its voice search results.

Indeed, there is already evidence that this growth is taking place. A study released by Stone Temple Consulting last year confirmed that featured snippets are on the rise, appearing for roughly 30 percent of the 1.4 million queries they tested.

If this trend continues, featured snippets may even begin to rival the top organic listing as the place to be if you want to get noticed. (For more on featured snippets and how to target them, check out Stephan Spencer’s excellent primer on the subject.)

 

This was originally posted on https://searchengineland.com/seo-trends-google-changes-expect-2018-289425. Read the rest of the story and strap yourself in. 2018 Boca Raton search engine optimization is going to be very challenging!

If you have questions, email us and let us know how we can help.